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Marketing and Communication

From the design to the operational management of your MarCom strategy

The MarCom, media and below-the-line service market is continually changing and there are many new participants every day, notably with the changes in the Web and new technologies.

Optimising marketing and communication requires good knowledge of the context and the practices in order to be proficient in the return on investment (ROI) value.

Agency fees, press relations, creation, pictures, videos, digital technology, printing, fabrication, prepress, POSA, etc. must be considered. The effectiveness of marketing actions is based on multi-channel or cross communication for which procurements must be streamlined while taking into account the strategic goals, creativity and a good quality/price/performance balance. Ensuring lead times is also essential to achieve a global approach.

EPSA expert consultants advise you and assist you to analyse your long-term and short-term plans, activate the right levers and select the best service providers.

While creating value to improve profit, objectives of 10 to 20% savings can be achieved in this category of procurements.

Point of Sale Advertising

Point of Sale Advertising, effective communication in full expansion

Extended to the mass market in many business segments, POSA continues to grow in terms of communicating as close as possible to consumers, also integrating the layout for Point of Sale Marketing (POSM).

There are many suppliers on this very competitive market, and a wide variety of materials are available. Although cardboard remains predominant, metal, plastic and wood are extensively being used. POS advertisers’ offer now includes digital media and digital tools.

Manufacturing costs can therefore be very different, and making the right choices is strategic in terms of cost and brand image.

EPSA consultants recommend the best solutions to achieve your goals. EPSA is at your side for the definition of needs, writing specifications, sourcing, calls for tender, monitoring mock-ups and presenting prototypes, negotiation, etc., right up to the monitoring of fabrication and deliveries.