From the design to the operational management of your MarCom strategy
The MarCom, media and below-the-line service market is continually changing and there are many new participants every day, notably with the changes in the Web and new technologies.
Optimising marketing and communication requires good knowledge of the context and the practices in order to be proficient in the return on investment (ROI) value.
Agency fees, press relations, creation, pictures, videos, digital technology, printing, fabrication, prepress, POSA, etc. must be considered. The effectiveness of marketing actions is based on multi-channel or cross communication for which procurements must be streamlined while taking into account the strategic goals, creativity and a good quality/price/performance balance. Ensuring lead times is also essential to achieve a global approach.
EPSA expert consultants advise you and assist you to analyse your long-term and short-term plans, activate the right levers and select the best service providers.
While creating value to improve profit, objectives of 10 to 20% savings can be achieved in this category of procurements.